Ep. 34: Fragrance Rich ft. Trey Taylor
This week Daisy and Francis are joined by Trey Taylor, Gen Z consumer expert who has recently pivoted into the world of fragrances and just launched their perfume brand Serviette.
Trey Taylor: https://x.com/treytylor
Serviette: https://serviette.nyc/pages/about?srsltid=AfmBOorQMQdp9fVeRd_vV-aXXIsRid3t8o2z9NL0ZZU19-3ZWsdFridM
00:00 Introducing Trey and Serviette
00:55 The symbiotic relationship between oral and written culture
04:00 Serviette launch party
09:08 The art and struggle of perfume creation
14:07 The monopolisation of fragrance
22:16 Bartering and trading culture with the fragrance world
25:23 The role of contrast in color and scent
31:13 Selling a lifestyle: Marketing an aspiration
39:10 Taste is defined by perception, not possession
45:34 The challenges of online perfume shopping
54:45 Consumer connection through scent
